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集團新聞 >> 河南商丘開展特色圈層迎新春活動

發布時間:2019-02-01  作者:本站編輯  來源:紅云紅河  瀏覽次數:

  1月20日至25日,在云南中煙營銷中心河南分中心的鼎力支持下,紅云紅河集團河南助銷小隊在河南省商丘市開展了迎新春云產卷煙品牌圈層推廣活動。

  北方人對年夜飯較為重視,助銷員選擇了2家商丘當地人氣較旺的餐廳開展活動。活動主要以“一桌式”品鑒會及餐廳現場宣傳推薦會的形式開展,以釣魚臺(中支)、云煙(細支珍品)及云煙(細支云龍)作為重點推廣產品,主要宣傳對象為當地零售戶與現場卷煙消費者。在飯店入口處,助銷員精心設計搭建品牌推介展臺,向進入飯店用餐的消費者展示集團新品。對于感興趣的消費者,助銷員熱情細致地講解產品特點,現場邀請品鑒。不少消費者反映釣魚臺(中支)包裝大氣高雅上檔次,吸味柔和,特別適合過年的時候招待親朋好友。

  北方雖然寒冷,但仍藏不住助銷員們工作的熱情。在開展餐飲圈層品鑒活動外,助銷員還為商丘市區37戶零售戶送上新春祝福,獲得了零售戶的好評及肯定。

  本次在商丘開展的迎新春活動,宣傳推廣覆蓋300人次以上,為釣魚臺(中支)及云煙(中支金腰帶)在商丘的上市做了充分的預熱,也讓當地零售戶及消費者們感受了來自集團新春祝福。

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