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集團新聞 >> 云煙(軟珍紅鉆)借品鑒沙龍展煥新姿態

發布時間:2019-02-01  作者:本站編輯  來源:紅云紅河  瀏覽次數:

  1月25日,由紅云紅河集團策劃,聯合云南中煙營銷中心云南分中心紅鉆項目組組織開展的云煙(軟珍紅鉆)新型品鑒沙龍在云煙品牌體驗中心舉行。

  此次沙龍活動以“品茶、品煙、品生活”為主題,邀請核心零售戶、忠誠消費者、中產生活代表共30人參與。首次聯合知名茶企開展跨界合作,開放“茶中新貴”、“煙中新味”、“中產生活”三個環節宣講,并邀請專業茶藝師全程精致服務,以此再次點明云煙(軟珍紅鉆)普洱茶爆珠的專屬賣點,號召“一煙兩抽”、“三口捏破”的爆珠煙“抽吸新姿勢”。

  云煙(軟珍品)作為紅云紅河集團的效益型拳頭產品,一直領先行業內同價位卷煙銷量。它也曾作為消費升級的“新口糧”廣受追捧。近年來,隨著消費結構的不斷拔高,消費作用力日益趨向于個性化、多元化、聯合化。云煙(軟珍紅鉆)的問世,既繼承了經典,又煥新了經典,作為一款回饋忠粉的誠意力作,把大自然賦予云南的這份福氣:一片煙葉,一片茶葉都集合在了一起。

  接下來,策劃團隊將配合云煙(軟珍紅鉆)的上市安排,結合各城市的獨有屬性和風格,持續開展這種“小而精”的沙龍活動,繼續嘗試聯合其他品類、品牌跨界合作,釋放跨界價值,互利共贏。

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